Social media are 'a group of Internet-based applications that allow the creation and exchange of user-generated content'. They differ from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence.
They have revolutionised the way in which information is passed from one person to another, allowing information not only to spread like wildfire, but also to be modified in tone and message by the addition of user-generated content.
An increasing number of people in the UK today use mobile and web-based technologies to share their lives and interests with others. This has introduced substantial and pervasive changes to communication between organizations, communities, and individuals.
When setting up a website we encourage you to take advantage of the 'free advertising' that social media offer and will help you choose which media will best serve your purpose.
Your site content is totally under your control in that you can erase, add and maintain information that is out on the web. Social media is not as easy to control, but has the added benefit of serving as a free, effective advert for your site. It extends your reach across the webscape and used effectively can promote your web-presence.